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What is a Strategic Map?

What is a strategic map? A strategic map is a tool that can be used to help organizations achieve their strategic objectives. Strategic maps focus on four key concepts: objectives, actions, performance metrics, and targets.


The first step in creating a strategic map is identifying the organization's strategic objectives. These are the goals that the organization wants to achieve. Once the objectives have been identified, the next step is to develop actions to help the organization achieve these objectives. The actions should be specific and measurable.


After the actions have been developed, the next step is to identify performance metrics. These are indicators that will be used to measure progress towards the objectives. Finally, targets should be set for each of the performance metrics.


A strategic map is a tool that can be used to help organizations achieve their strategic objectives. It is important to remember that a map is only a tool, not the goal itself. The goal is to achieve the strategic objectives. The map should be used as a guide to help organizations achieve their goals.


Four key concepts underpin the strategic mapping process:

1. Objectives: What are the organization's goals?

2. Measures: How will progress towards those goals be tracked?

3. Initiatives: What specific actions need to be taken to achieve the objectives?

4. Links: How are the different elements of the strategic map interconnected?


Four principles should be followed when developing a strategic map:

  • Balance: The map should include a balance of financial and non-financial objectives.

  • Alignment: The map should show how the different elements of the strategy are aligned with each other.

  • Integration: The map should show how the different parts of the organization will work together to achieve the objectives.

  • Flexibility: The map should be flexible enough to accommodate changes in the external environment.

By following these principles, organizations can develop strategic maps to help them achieve their strategic objectives.


Strategic maps are a valuable tool that can help organizations achieve their strategic objectives. They focus on four key concepts: objectives, actions, performance metrics, and targets. When developing a strategic map, it is important to consider four key principles: objectives should be specific, measurable, achievable, relevant, and time-bound; actions should be specific and measurable; performance metrics should be specific and measurable, and targets should be realistic and achievable. By following these principles, organizations can develop strategic maps to help them achieve their goals.


Let the team at TVA Consulting Group, help you create a strategic plan that will allow your company to elevate. Contact us today.




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